Make honesty safe
If people think you only want praise, they will give you praise. Ask for what happened, where they stopped, and whether they would actually return.
Tie feedback to the task
- What did you attempt?
- What worked?
- What confused you?
- What would stop you from returning?
- What would make the product more useful?
Reward the contribution correctly
Turn comments into patterns
The point is not to collect random opinions. The point is to connect feedback to real attempts so repeated friction becomes visible.