Look for behavior, not comfort
You will always be able to find another feature to build. Evidence helps you decide whether more building is a smart response or a way to avoid the truth.
Strong signs to continue
- People complete the core action.
- They understand the value without a personal walkthrough.
- They mention a specific reason to return.
- Different users repeat similar positive behavior.
Signs to improve before pushing harder
- People arrive but do not start.
- They need too much explanation.
- They complete the task but do not care.
- Feedback points to the same friction repeatedly.