JUSTMADEIT / NO-AUDIENCE PROMOTION

How To Promote An App With No Audience

If you do not have an audience, the goal is not to look bigger than you are. The goal is to create enough real product contact to learn.

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01

Start narrow

A small group of relevant strangers is more useful than a large group of passive scrollers. Define who the app is for before choosing where to post.

02

Use channels for different jobs

RedditSpecific problem communities
XPublic build narrative
DirectoriesLonger-tail discovery
JustMadeItValidated product evidence
03

Make the ask concrete

  • Say what the app does.
  • Ask people to attempt one action.
  • Make the time requirement clear.
  • Invite honest negative feedback.
  • Do not ask for praise.
04

Decide from response quality

Good promotion does not only create traffic. It creates enough real attempts to show whether the product promise is landing.

Put the actual product in front of real people. Let the evidence decide what holds up.

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