Do not optimize only signup
A SaaS product can acquire signups and still fail before activation. The useful evidence is whether someone reaches the value moment and understands why they would return.
Define the value moment
- Create a project.
- Invite a teammate.
- Generate a result.
- Save a workflow.
- Complete the job the product promises.
Track the first friction
Early SaaS users often reveal pricing confusion, onboarding gaps, missing trust, unclear empty states, or too much setup before value.